residents, Census 2022
Taxi advertising
Put your brand in motion across Galway.
Turn selected Procabs taxis into moving outdoor media. Reach people across Galway while our vehicles carry out their everyday journeys through the city.
Moving out-of-home media
Galway moves. So does your campaign.
Procabs taxis spend their working day moving through Galway, from the city centre and residential areas to hotels, businesses, transport hubs and local destinations.
Taxi advertising turns that everyday movement into a flexible out-of-home opportunity for brands that want a physical presence in Galway.
HospitalityRetailEventsEducationRecruitmentTourismProfessional servicesConsumer brands
The Galway market
A substantial resident and visitor audience.
These figures describe the Galway market. They are not guaranteed Procabs campaign impressions or audience reach.
visitors annually to Galway City
overseas tourists and domestic tourists
Sources: Central Statistics Office, Galway City Council and Fáilte Ireland, Key Tourism Facts 2024.
The initial format
A simple, high-visibility format.
Rear vehicle vinyl advertising
The initial product uses professionally produced vinyl on an available rear body panel of selected larger taxis.
- Provisional design area
- Approximately 900 × 350 mm
- Final specification
- Confirmed for each participating vehicle model
- Standard placement
- Rear body panel, not the rear window
Final dimensions depend on the individual vehicle model and the available rear body panel. The provisional size is not guaranteed.
The highlighted area excludes the number plate, lights, prescribed taxi identification, safety information and driver visibility areas.
Why taxi advertising
Outdoor media that works around the campaign.
Mobile visibility
Your campaign moves rather than remaining in one fixed location.
Galway presence
A physical media format for brands that want to be seen in Galway.
Flexible scale
Plan a small local activation or a larger campaign using available fleet inventory.
Built for campaigns
Clear dates, vehicle inventory and proof-of-display support professional media planning.
How it works
From brief to Galway streets.
Brief
Tell us about the campaign, dates and target audience.
Availability
Procabs confirms suitable vehicles and campaign inventory.
Creative
Supply artwork or prepare it to the confirmed vehicle specification.
Production & installation
Approved vinyl is professionally produced and installed.
Campaign
Vehicles operate normally across Galway for the agreed period.
Transparent campaign scale
Plan campaign scale with transparent metrics.
Vehicle-days describe the amount of fleet advertising inventory deployed during a campaign and do not estimate how many people saw an advert.
5taxis×28campaign days=140vehicle-days
Know what went on the road
Clear campaign proof.
Subject to final operational setup, campaign reporting can include:
- Campaign dates
- Participating vehicle count
- Vehicle-day calculation
- Installation or proof-of-display photography
- Campaign completion confirmation
Kilometres travelled, operating hours and geographic coverage summaries may be available where campaign reporting supports them.
Optional trackable creative
Campaign artwork can include a QR code, campaign URL or promotional code where appropriate. These tools can measure direct engagement, not total advertising reach.
Beyond local
Galway media inventory for bigger campaigns.
Procabs taxi advertising is not limited to local businesses. The format can provide Galway-specific outdoor media inventory for Irish and international brands running regional campaigns, launches, recruitment, event activity, tourism campaigns or national campaigns requiring a Galway presence.
For agencies
Need Galway on the media plan?
Procabs can work directly with media, creative and advertising agencies looking for taxi advertising inventory in Galway.
Campaigns can be planned around available fleet inventory, campaign dates and required duration.
Vehicle inventory, campaign specifications, artwork templates, proof-of-display, a rate card and an availability calendar can be made available as the advertising programme develops.
Advertising inventory is offered only on selected vehicles confirmed as legally eligible taxis. All campaigns are subject to vehicle availability, Procabs creative approval and applicable SPSV advertising requirements. Advertising must not interfere with prescribed taxi identification, safety information or required vehicle markings. Procabs may decline creative that is unlawful, offensive, discriminatory, misleading, unsuitable for passengers or inconsistent with the Procabs brand. Political material requires separate review.